- Tesla suspended its order website for new vehicles on Thursday afternoon ahead of Elon Musk’s big announcement.
- “The wait is almost over,” the website said in place of an order option.
- Tesla CEO Elon Musk said on Wednesday that he will announce news about the company at 2 p.m. PT on Thursday.
- UPDATE: Tesla has announced the $35,000 Model 3 is available to order. More here.
Tesla has suspended orders of cars on its website ahead of CEO Elon Musk’s much-awaited announcement at 2 p.m. PT on Thursday.
The order screen has been replaced with a message saying “the wait is almost over.”
Tesla did not immediately respond to a request for comment from Business Insider.
Musk's tweet about news coming on Thursday sparked a flurry of conjecture as to what the news may be. One Wall Street analyst told clients that it could be the long-awaited $35,000 base-model Model 3 or an update to the company's self-driving software.
It could also be the Model Y, though Ben Kallo, an analyst at Baird, said that likely wasn't the case given the work it took to scale production of the Model 3.
"Regardless of the content of the company update, we think the demand concerns are overblown and believe the announcement could be a catalyst," Kallo said of Tesla's stock price.
Check back here at 2 p.m. PT for the big announcement.
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